Mecca Bingo (Part of The Rank Group)
The brief was to design a concept for a Wild West themed night, there would be dressing up competitions in some of the clubs, and themed prizes. We can’t show people in our new branding, so I had to find a way to show costumes that didn’t show people.
The way I got around it was my idea to show the dressing up using a finger with a cowboy hat and a drawn on face. Which is very much in tune with our new brand, which is full of smiles and getting across small visual jokes to make you smile. Below are some examples of the print work I created for this.