To brand a property portfolio with the only guidance being the name “The Lynx Portfolio”. I had to design a template, with layouts that all properties should follow, adding in the content as it became ready. I worked on this project from beginning to end, creating the initial branding concepts, through to picking the print quality and finishes. It was quite a large project, with the final page count being 73.
I took the word lynx and the fact that this was a set of linked properties, and developed a theme based on connectivity, starting with the X connecting the words of the logo together and adding a sense of movement, then creating a background texture with dots connected together in a web. The design was printed and bound as a book, with lovely foil finishing, which I got to match to the design. It was great to see the finished product.