The future of slots

Client:
Mecca Bingo (Part of the Rank Group)

Brief:
This project was to design a poster for a slots campaign, which was focused on the fact that Mecca had upgraded their slots machines, both in technological terms, but also in service improvements for the customer.

Outcome:
One of the challenges was that they didn’t want us to show the real slots machines, or the inside of a Mecca club, so my idea was to create a futuristic landscape which had a representation of the slots machines, rather then real ones. The customers view of the poster had them speeding towards these futuristic slot machines on a kind of super-speed highway. I created a futuristic neon style version of the Mecca logo to add to the design, which also represented Mecca itself modernising.

future-of-slots-mockup-poster

future-of-slots-poster