Mecca Bingo (Part of the Rank Group)
This project was to design a poster for a slots campaign, which was focused on the fact that Mecca had upgraded their slots machines, both in technological terms, but also in service improvements for the customer.
One of the challenges was that they didn’t want us to show the real slots machines, or the inside of a Mecca club, so my idea was to create a futuristic landscape which had a representation of the slots machines, rather then real ones. The customers view of the poster had them speeding towards these futuristic slot machines on a kind of super-speed highway. I created a futuristic neon style version of the Mecca logo to add to the design, which also represented Mecca itself modernising.