Redington New Brand Roll-out

Client:
Redington Ltd

Brief:
To launch Redington’s new brand successfully throughout the company, from business cards to Microsoft Office templates, 12 sub-brands and a welcome pack for every staff member. There were over 160 assets that needed branding, less than 2 months to do it in, with a move to a new office at the end of it. All of this with RfPs, publications, campaigns and events do design for alongside it. It was really important to me to find good quality merchandise for the welcome packs that were actually useful and were more likely to be kept, rather than just an exercise in branding. For example the plan from HR was to give a box of items to new joiners, and I made the point that the box would likely be thrown away each time, whereas a canvas bag is actually useful and re-useable, this is more in-line with our brand values. I worked alongside the copywriter to make sure we had some great copy for the items that reflected the companies personality and values. The welcome packs were really successful and I was overwhelmed by the positive feedback from across the business.

Outcome:
I was in charge of rolling out the new brand with help from a contract Designer who I managed successfully, launching the brand within the time-frame. I utilised SmartSheet to create a comprehensive list of the Brand Rollout, then created a workable timeline for each item working with the stakeholder for each item, postponing anything not needed for launch, making sure there was time to get everything printed/delivered for the move to the new office.

 

Redington-Stationery-Portrait
Here is the full stationery set, letterhead, pink lined envelopes, compliments slips as A6 Postcards, and business cards. There are 3 back options so staff get to choose which they get. The business cards were printed with a spot UV gloss on the painted elements which is tactile and adds the illusion that they are painted on.

 

Redington-Mug
Rather than the cliched logo on the side of the mug, I sourced mugs that we could print a smiley face from the brand assets onto the bottom, it was a small detail that reinforces the brands friendly, open and quirky personality. It has gone down incredibly well with staff.

 

Redington-Welcome-Pack-ALL
Each welcome pack consisted of: A canvas tote bag, pink lined umbrella, water bottle, notepad, Parker pen, recycled pencil, power bank, screen cloth, Christmas tree growing kit, jelly beans, adult colouring book, hand made biscuits from The Biscuiteers and a welcome note-card from the 2 co-founders and CEO, 3 of the envelopes contained a golden ticket inside worth £200 for an experience day.

 

Redington-Welcome-Postcard

 

Redington-Welcome-Notepad

Redington-Welcome-Biscuit

Redington-Welcome-Powerbank

Redington-Welcome-Umbrella