Mecca Bingo monthly mailer

Client:
Mecca Bingo (Part of the Rank Group)

Brief:
This is a 4-sided card mailer that I designed during my time at The Rank Group. I was asked to create a new design for the mailer which was eye-catching, made the text of the offer the main element in the design, incorporated imagery of the games from the offer, and could be updated each month with a design that fitted the given theme for the month.

Outcome:
I decided to make it look as if the offers were bursting out from inside the card, it gave me a good way to incorporate the game imagery, and make the design eye-catching. Below are some examples of the different monthly versions I created.

monthlymailermockup-1
October’s version
monthlymailer-1
October’s cover
monthlymailermockup-2
November’s version
monthlymailer-2
November’s cover
monthlymailermockup-3
December’s version
monthlymailer-3
December’s cover
monthlymailermockup-4
April’s version, which needed to have editable text.
monthlymailer-4
April’s cover