Lapland 2018

Client:
Freedom Travel (While working for MCM Creative agency)

Brief:
The brief was to create an Olympics style identity and collateral for an event taking place in Lapland. The work I created was for the pitch, after the logo had been created, to show how we could take the theme and identity and run with it.

Outcome:
There were 2 kinds of visuals needed for the pitch, event collateral and merchandising. The attendees of the conference were to be given a bag of branded, olympics themed items, and we provided some potential ideas for these items. I took the logo and then extended it out to create the event branding. The main theme in the logo was the northern lights style lines, so I used that as a basis for the designs. For wayfinding signage I created potential flag designs, and for posters for talks I gave them the style of an olympic event.

Olympic-Flags-MockUp-vs2

Registration-Desk-MockUp

Lapland-2018-Poster-Mockup

Lapland-2018-Drawstring-Bag-Mockup-Free-PSD
A sports/gym bag to house the other giveaways.
Lapland-2018-Gold-Medal-Mockup
A mockup of an Olympic style medal that would be handed to the attendees as a fun keepsake of the event, would be photo opportunities, where these would have acted as props.
Lapland-2018-Olympic-lanyard
Lanyards with large Olympic style ID cards, where the different segments of attendees would be tagged in different “teams”.

Lapland-2018-Sport-Water-Bottle

Lapland-2018-Bear.jpg
A mockup of a potential Olympic style mascot for the event.