Client:
Freedom Travel (While working for MCM Creative agency)
Brief:
The brief was to create an Olympics style identity and collateral for an event taking place in Lapland. The work I created was for the pitch, after the logo had been created, to show how we could take the theme and identity and run with it.
Outcome:
There were 2 kinds of visuals needed for the pitch, event collateral and merchandising. The attendees of the conference were to be given a bag of branded, olympics themed items, and we provided some potential ideas for these items. I took the logo and then extended it out to create the event branding. The main theme in the logo was the northern lights style lines, so I used that as a basis for the designs. For wayfinding signage I created potential flag designs, and for posters for talks I gave them the style of an olympic event.
Sarah Hextall Design 