Grosvenor Casinos (Part of the Rank Group)
During my time at The Rank Group, we had a brainstorming day working on various briefs for Grosvenor Casinos, as an off-site day. My brief was for a Christmas promotion, they wanted to keep close to their current branding, but with a twist, introducing a Christmas theme in a way that wasn’t cheap, traditional or nostalgic, but energetic and luxurious.
I chose to introduce the Christmas tree and baubles/lights but in a subtle and more abstract way, in the style of lights and bokeh style light effects. My design was one of the ones chosen and put forward to the stakeholders.