Eurostar GIF banners

Client:
Eurostar (While working for Oliver Marketing)

Brief:
The brief was to create a range of GIF banners to support the Multibuy offers campaign at Eurostar, using photography from Eurostar’s own photoshoot. One set was to show people travelling with Family, another with friends, and the last set was images of luggage.

Outcome:
The photographs initially chosen didn’t fit well, and I advised as to the images I felt would work best. However, none of the images fitted well in all the banner sizes, as they varied substantially in proportions. This required quite a lot of creative photo retouching, extending backgrounds, moving people/objects around to make the shot work better in sequence. The GIF sequence was to show 2, 3 and then 4 or more people/luggage. Below are some examples of the GIFs, the price etc details had yet to be confirmed, but the designs were signed off. 

MB-Friends-OB-120x600       MB-FAM-OB-120x600       MB-LUGG-OB-120x600

MB-Lugg-OB-728x90

MB-FAM-OB-300x250