Beat the score logo

Client:
Mecca Bingo (Part of The Rank Group)

Brief:
To create a logo for the leaderboard which runs on some slots games periodically, it needed to work well at small scale, in print and digital and in black and white.

Outcome:
I brainstormed, sketched out ideas, then took the best into illustrator, I then thinned that down to 3 concepts. I created some with slots imagery, and some without, trying to give it a winning and competitive theme, that was bold and eye-catching.

 

beat-the-score-logo-concepts
These are the initial 3 concepts.

 

beat-the-score-logo-final-bw
This was the chosen logo, in black and white and reversed versions.

 

beat-the-score-duratran-mockup
The final logo as it appeared on one of the posters in club.