Client:
Redington Ltd
Brief:
Ampersand Institute is a sub-brand of Redington under which they publish papers with the aim of sharing their knowledge for free. I was asked to create a new, much simpler design, with the theme of flight. There are going to be 4 papers published under this theme, as they show the 4 key challenges that need to be considered to create the perfect flight plan for people maintaining pensions schemes.
Outcome:
A new, more accessible style of publication, in which I had chosen and styled icons to represent the different sections and key points with a flight theme. Continuing the theme, there is even an airplane which shows the readers progress through the publication along the bottom of the page. I worked with the stakeholders on the project to work out what the most important facts were, and created simple infographics to represent them clearly and boldly.
I had great feedback from all over the business, from the co-founders, to the head of Social Media, who told me that the stats from the downloads of the piece showed that it had been very popular with prospective clients as well as our competitors.
The co-writer of the publication Dan Mikulskis gave this feedback:
“Sarah worked on the design elements of a research thought piece that we produced. Sarah made outstanding use of creative design to help support the message in the pieces. The images were really user friendly and helpful, really enhanced the readability of the piece in a way that we hadn’t managed before. The work was also delivered under a bit of pressure on re-working and with a real team focus on getting the piece shipped which is always great to see. In my opinion the quality of design in this piece puts us ahead of our competitors and also our wider industry in using design to aid communication of messages. This hopefully shows us how we could potentially use design better to tell stories throughout our work for example in RFPs. I was very happy with how the piece looked.”
Download the full version here: AI-MMP-P-Digital
Or check out the accompanying videos here: Link
